Top 5 Social Networking Apps in Kenya: Q1 2025 Performance

In the first quarter of 2025, Kenya's social networking landscape on the unified platform witnessed notable trends among the top five applications. According to Sensor Tower data, these apps showed varying patterns in weekly downloads, revenue, and active users.

Threads from Instagram, Inc. saw a decline in weekly downloads, starting at 26.7K and dropping to around 18.3K by mid-quarter. However, this trend reversed towards the end, closing the quarter with approximately 21K downloads. Active users showed a steady increase, rising from 581K to nearly 683K by the end of March.

Telegram Messenger maintained a consistent download rate, averaging around 50K weekly, with a slight dip in mid-March to 40.6K. Revenue peaked at $2.3K in mid-March, with active users fluctuating around the 4M mark, peaking at 4.2M in early March.

WhatsApp Messenger continued its dominance with substantial weekly downloads, starting at 124K and peaking at 223.5K in early January. Revenue remained minimal, while active users steadily climbed from 20M to over 20.8M by the quarter's end.

小红书 – 你的生活兴趣社区 experienced a significant surge in downloads in early January with 366.8K, followed by a sharp decline to below 1K by March. Revenue showed minor fluctuations, peaking at $69 in mid-January. Active users also saw a decline from 38.9K to 5.3K by the end of the quarter.

Facebook by Meta Platforms, Inc. started strong with downloads peaking at 193.8K in early January, then gradually decreased to 107.5K by the end of March. Revenue hit a high of $2.3K in late February, while active users ranged between 7M and 7.4M throughout the quarter.

For more detailed insights into these trends, visit Sensor Tower's platform.